CLOC has over 8,000 current Registered Preferential
Customers on our database which generates between 10,000 - 15,000
customers who attend CLOC productions each year. CLOC's Preferential
database is constantly culled, but continues to show steady
growth through the addition of approximately 300 new customers
per show. A number of theatre critics, theatre managers, producers
and agents travel from around Australia to view CLOC productions
and the talent performing.
CLOC's customers come from right across the metropolitan area and includes country and interstate. The audiences are made up of approximately 40% Adult, 37% Concession, 17% Organisations and 6% Children. Our registered Preferential Customers fall into the following age ranges :
|
15 - 25 yrs 3%
26 - 35 yrs 7%
36 - 45 yrs 14%
46 - 70 yrs 71%
70 + yrs 5%
|
CLOC's productions consistently return the budgeted 75% attendance, other than when CLOC has intentionally indulged in a more speculative show for artistic reasons. In these instances, more realistic ticket sales and acceptable losses have been budgeted.